Digital Audit
Our digital audit will give you an objective analysis of your digital channels, the best ways to maximise their use together and how to ensure great supporter engagement. Our audit looks at the following items to enable us to complete and present back our findings and recommendations.
Website
This is in some cases your biggest and best shop window.
Not only to showcase what you do and the impact of your work, but also to understand where supporters are looking, beyond the window!
Our analysis will look at a variety of key items. From design, experience, security and traffic to social media and other digital integration to drop off points, to mention a few.
Analytics
These are absolutely key for any sort of digital success!
Not knowing about your web users and their journey will restrict you when planning future strategy.
Having the right tracking in place, so your team can always have your web user information at their fingertips will allow you to target you marketing more efficiently.
Email marketing
Now that you have your analytics in place, you will need to start to drive traffic to your website.
Email marketing is a very successful channel for making this happen, but often it is executed incorrectly.
Making sure that you have the correct email template, they are being sent out at the best time and are working across all platforms will have a huge effect on user engagement.
Find our more…
Social media & PPC
Facebook, Twitter, Linked-In and Instagram are probably the most well known.
But to stay in touch and generate new leads, todays’s modern organisations with need to make sure they are not missing out on using other channels.
Our analysis will look at all of your existing channels, their use and their performance. Plus we will try and identify new content and channels for you to use.