Digital Strategy

1. Where are we now?

To get an understanding of where you want to be, you need to look know at where you are now. A full detailed review of all the past activity and performance is key.

There are many frameworks that our team use to get a very clear picture of what are the strengths and opportunities, but also being mindful of the threats and weaknesses. Plus we will help with an in depth analysis of how the external environment could be a key factor.

Before any of this starts we will work with you to ensure
we identify who the right people are who need to be part
of this process. We will also keep you up to date with
everything throughout this process of strategy development.

2. Where do we want to be?

Taking the time now to define or redefine your existing vision will be the starting point for you to lay out your next strategy.

This statement will define your organisation’s purpose reason for existence.This will then help you to set out your strategic objectives and ensure you focus on what needs to happen to achieve digital success.

3. How are you going to get there?

Now it’s time to plan how your team, your volunteers and your supporters are going to get on board to achieve that overall goal. Many people will interpret the strategy in may different ways so it is essential to be as clear as possible with all your goals, how they will all be measured and success articulated.

Our team has a vast amount of experience of implementing startegies and all have worked in not-for-profit environments in the past. Putting the detail to the strategy in this section will define you and we can ensure that you do this objectively and most importantly, successfully!

• Digital Audit

• Audience Segmentation